For beauty brands, it offers a distinctive way to bring packaging design and the user experience together.
One Head, Two Ways to Apply
Broad Application | Targeted Application | |
How to hold it | Place the wider surface against the skin | Tilt the head to use its narrower edge |
What it does | Helps spread the formula across a larger area | Helps place or blend the formula in smaller areas |
Where it can be useful | Eye area and other areas requiring broader coverage | Inner eye area, lip contour and sides of the nose |
The idea is easy to understand and demonstrate: lay it flat to spread, then tilt it to target.
A Better Fit for Different Beauty Routines
Product Concept | Potential Application |
Rich eye cream | Spread the cream over the eye area, then work more carefully around smaller contours |
Concealer | Apply and blend around areas such as the inner eye and sides of the nose |
Lip primer | Spread the formula and follow the lip contour with greater control |
Targeted complexion product | Place formula on a specific area and spread it as needed |
Final suitability depends on the formula and selected packaging configuration. Compatibility and dispensing performance should be evaluated during development.
What This Design Can Bring to Your Brand
A clear point of difference
The sculpted metal head gives the pack a distinctive visual identity and a function that is easy to explain.
A more considered application experience
A broad surface and a narrower edge support different steps within the same routine.
A story customers can see and feel
The change in application angle makes the design interactive—an advantage for product demonstrations, marketing content and in-person conversations.
Room for new product ideas
The concept can be explored across skincare and makeup projects where both coverage and control matter.
Innovation Begins With the User
At Auber, we look at packaging through the whole product experience: the formula, the applicator and the way people use them together.
This applicator explores how a carefully shaped contact surface can serve different needs through a simple change of angle. It reflects our approach to packaging development: finding practical ways to make a beauty routine more intuitive while giving brands a distinctive story to share.
When developing a project with Auber, the conversation can start with a few questions:
Where will the product be applied?
Does the formula need broad coverage, precise placement, or both?
How rich or fluid is the formula?
What should the packaging communicate about your brand?
How to Use
1. Dispense an appropriate amount of product onto the applicator head.
2. Spread using the broader surface against the skin.
3. Tilt the head to use the narrower edge for smaller areas.
4. Apply gently, especially around delicate contours.
Frequently Asked Questions
What makes the applicator different?
Its shape provides a broader surface and a narrower edge. The user changes the contact area by changing the angle of application.
Is the applicator head mechanically adjustable?
The application area changes through the way the user holds the head; the supplied description does not indicate a mechanical adjustment.
Can it be used with rich formulas?
The broad surface is intended to help spread richer cream textures. The actual formula should be tested with the selected pack.
Can we discuss a customized project?
Yes. Share your formula concept, intended application and visual direction with our team. Available configurations and customization options can be confirmed for your project.
Let’s Explore Your Next Beauty Packaging Concept
A distinctive formula deserves a considered application experience. Visit the Auber team at the Hong Kong exhibition to see the concept and discuss how it could fit your next project.
Contact: sales@cosmetic-tube.com
Website:www.auberpackaging.com
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